The acquired technology became one of Snapchat’s most successful innovations—“Lenses.” This technology allowed users to enhance video chats with dynamic facial filters, transforming their appearance into a panda, grumpy cat, monster, or even subtly refining their own features by removing blemishes, smoothing skin tone, slimming facial contours, or changing eye color.
The patent portfolio developed by IP Jurists PC covered facial feature detection and manipulation, securing protection for key innovations that contributed to Snapchat’s rapid user growth. The patented technology enabled real-time facial recognition, allowing users to modify video chats and messages instantly and apply animated filters to their selfies before sending snaps.