AI Factory (Acquired by Snap)

AI Factory was a computer vision startup behind Snapchat’s Cameos, an animated selfie-based video feature. Cameos allowed users to take a selfie, which was then automatically animated and seamlessly inserted into a short video. The concept was somewhat similar to deepfakes—AI-generated videos that appear real but depict events that never actually happened.

While deepfakes often carry dystopian connotations, Cameos leveraged the technology in a fun and lighthearted way, helping Snapchat introduce engaging new features to attract and retain users. Beyond Cameos, AI Factory developed a range of AI-powered business solutions focused on image and video recognition, analysis, and processing.

IP Jurists PC drafted patents covering AI Factory’s innovations both before and after its acquisition. Under IP Jurists PC’s management, the original patent portfolio has expanded to nearly 200 U.S. and international patents and applications, securing protection for key advancements in AI-driven visual technologies.